Creative Process | Synergetic Management

Creative Process

The Creative Process is terribly misunderstood. It is far more than that “Eureka!” moment of sudden insight. The Creative Process comprises the entire cycle from problem awareness through to final solution implementation. Different types of thinking are needed throughout the entire cycle, all of which contribute to creativity and innovation.

The Creative Process =
Clarification (Questions)    +    Transformation (Ideas)    +    Implementation (Actions)

Why creativity?

Synergetic Management’s experience has been that personnel trained in the Creative Process learn valuable skills and approaches that permit them to better identify and overcome the obstacles inherent in any change effort. It is about teaching those in the organization how to fish for creative solutions themselves vs. always having to wait for someone else to give them solutions to implement.


Brought Great Value in a Short Amount of Time

In the nuanced fields of coaching and the science of creativity, being able to get a handle on the many dimensions involved and convey them to others in ways that are both actionable, enduring, and inspiring is a high-order challenge.

Trevor McAlpine does just this, through work which is insightful, dynamic, and cutting-edge. He crystallizes complex information into purposeful nuggets of knowledge and wisdom, presenting them in such a way that they are both inspiring and suddenly obvious, as though you had known it all along. His wit and warmth convey an obviously deep-seated sense of genuine caring and authenticity.

He brought great value in a short amount of time, and his work has increased my capacity to bring value to my own clients in important ways.

I am very glad that I chose Trevor.

Amy Frazier , Owner, Stages of Presence

Innovation vs. Creativity

Want an Innovative Process and not a Creative Process? Good idea, yet you cannot have an Innovative Process without first having an effective Creative Process. Without being too hung-up on definitions, perhaps the following quick explanation may help:

Creativity results in something “new and useful” – new ideas, new objects, new processes, new approaches, etc. are all examples new and useful possible outputs from the Creative Process. This means that creativity is not limited to just having an idea of something – creativity must be manifested into reality for it to be useful.

You apply the Creative Process to defined problems. While clarifying amorphous problems is something the Creative Process does well, in the end, the Creative Process needs a defined problem to work upon in order to be successful.

What happens when the problem under consideration becomes: how can my organization use the Creative Process to determine how to better use the Creative Process? (I.e., how you can make it easier to be creative, to generate desired results faster, better, and cheaper?) Well, that is when the Creative Process turns into the Innovative Process.

Innovative companies align themselves to create effectively and consistently, both for their customers as well as for themselves. This is why you must first have a good Creative Process in place.

Thus, you can see why there is no need to waste too much energy on distinguishing between innovation and creativity – they are very related!

What exactly does Synergetic use to enhance creativity?

Synergetic Management is proud to use the new Thinking Skills Model of the venerable Creative Problem Solving approach as its core Creative Process. Over half-a-century of positive practical and academic results prove Creative Problem Solving’s effectiveness. It has spawned dozens of look-alike creativity processes and methodologies. The new Thinking Skills Model takes it one-step further by adding even more discipline while incorporating exceptional flexibility – this may appear to be a paradox, but for those skilled in its application, this makes it even more useful in ever-many more applications.

Synergetic Management’s president, Trevor McAlpine, has studied creativity for more than twenty years. He is an expert in two different creativity-enhancement processes and is finishing-up graduate level studies in the Creative Sciences. Trevor has also written graduate-level project work on the synergies between Non-Directive Coaching methodologies and the new Thinking Skills Model of the venerable Creative Problem Solving approach.
(Note: It was Creative Problem Solving that introduced “brainstorming” all those many years ago).

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